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New Life Spectrum

New Life Spectrum Banner Indiefur.com

At New Life International, we never lose sight of who our real ‘consumers’ are: your aquarium dwelling companions. We’re focused on doing what’s best for them, not best for our marketing pitch or our bottom line. In fact, we believe creating extraordinary benefit for your aquarium is why we exist, and in doing so, the bottom line will take care of itself. Profit follows Product.

We have been proven right. Spectrum has grown since it’s introduction with only minimal advertising — through great word-of-mouth on it’s quality and effectiveness. This grassroots growth is only possible by putting out an extraordinary product. We create an exceptional product by putting a lion’s share of our revenues into ingredients rather than marketing, a fleet of salespeople or legions of executives. Ironically, we believe brands pouring resources into marketing rather than the product is a reason advertising is necessary to convince consumers to buy food filled with compromises.

We believe in no compromises when it comes to our product. It’s easy for companies to say they believe in quality — but harder to hold to that commitment. A product is a result of a thousand small decisions, any one of which in itself has a minor impact on the final result. But it’s the sum of all these small choices, and choosing the no-compromise path every time, that results in something extraordinary. We don’t believe in compromises because we enjoy the aquarium hobby, and truly care about aquarium dwellers and their health. That’s our bottom line.

Showing all 20 results

  • New Life Spectrum Cichlasoma Formula Indiefur.com

    New Life Spectrum Cichlasoma Formula

     1,509
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  • New Life Spectrum Community Indiefur.com

    New Life Spectrum Community Fish

     905 1,509
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  • New Life Spectrum Optimum All Purpose Flakes Food Indiefur.com

    New Life Spectrum Optimum All Purpose Flake

     704 1,157
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  • New Life Spectrum Goldfish Regular Indiefur.com

    New Life Spectrum Goldfish Regular

     905
    Sold Out
  • New Life Spectrum Goldfish Small Indiefur.com

    New Life Spectrum Goldfish Small

     905
    Sold Out
  • New Life Spectrum Grow Fry Starter Formula

    NLS Grow Fry Starter Formula

     805
    Sold Out
  • New Life Spectrum Grow Formula

    NLS Grow Formula

     1,056 1,660
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  • NLS Ultra Red Small

    NLS Ultra Red

     1,459
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  • New Life Spectrum Float Surface Feeder

    NLS Float Surface Feeder

     905
    Sold Out
  • New Life Spectrum AlgaeMax Wafers

    NLS AlgaeMax Wafers

     1,056
    Sold Out
  • New Life Spectrum AlgaeMAX Regular Indiefur.com

    NLS AlgaeMAX Regular

     1,056
    Sold Out
  • New-Life-Spectrum-Thera-A-Medium-Indiefur.com

    NLS Thera A Medium

     1,660
    Sold Out
  • New-Life-Spectrum-Thera-A-Regular-Indiefur.com

    NLS Thera A Regular

     1,056 6,993
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  • New-Life-Spectrum-Thera-A-Small-Fish-Indiefur.com

    NLS Thera A Small Fish

     1,056 1,660
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  • New-Life-Spectrum-Discus-Formula-Indiefur.com

    NLS Discus Formula

     905 1,509
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  • New Life Spectrum Betta Formula Indiefur.com

    NLS Betta Formula

     503
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  • New-Life-Spectrum-Cichlid-Formula-Indiefur.com

    NLS Cichlid Formula

     905 6,138
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  • New Life Spectrum Marine Fish Formula Indiefur.com

    NLS Marine Fish Formula

     905 6,138
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  • New-Life-Spectrum-Medium-Fish-Formula-Indiefur.com

    NLS Medium Fish Formula

     1,509
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  • New Life Spectrum Small Fish Formula Indiefur.com

    NLS Small Fish Formula

     654 1,509
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